GreenBox
This company wants to conquer the most demanding palates, being concern of the health of its customers through healthy drinks and offering the best quality, made from fruits, vegetables and proteins .
Supported by a strategic distribution using technology as a complement in Bogota, with innovative recipes and products of the highest quality. Our organization aims to conquer markets with absolute respect for our competitors and financial sustainability. We are focused in achieving our goals to be leaders in the healthy industry, in function of the environment , with the support of our employees guaranteeing their growth and life quality, always keeping our principles and values as our main motivation.
By 2022, this organization will seek to position itself in Bogota’s market, not only as the leader in the healthy drinks market, but also as a unique brand with the highest quality and flavor.
Financial
OBJECTIVE
MEASURE
TARGET
INITIATIVE
1. Increase profitability.
2. Reduce and control the cost and expenses.
1. Monthly income statement
2. Monthly billing, revenue and results statement also a detailed supervision of production activities to be more efficient.
1. Reduce the debt expenses of the company and increase the cash flow in 20%
2. Lowering cost of production at 18%.
- 1) Implement new pricing strategies in order to obtain a greater profit margin for each product. 2) Set daily, weekly and monthly sales goals. 3) Develop new features to accomplish the needs of the market.
- 1) Implement tools and strategies to reduce expenses and cost. 2) Research for new suppliers that allow you to reduce the costs and optimize the processes.
Learning and growth
OBJECTIVE
MEASURE
TARGET
INITIATIVE
1. Increase technology
2. Increase motivation and workforce
1.Job performance and evaluations
2. Units of production and time of producing a juice
1. Promote and organizational climate in the company, make workers feel part of the process. Expect an improving of 30%
2. Set an amount of number of juices and duration of production
1. Improve communication and create solid cultural values
2. Buy machinery and elements that will increase the effectiveness for workers
Customers
OBJECTIVE
INITIATIVE
TARGET
MEASURE
1. Increase our customers satisfaction and loyalty
- Improve the quality of products
- Create new and better products
- Create loyality in customers
- Customer satisfaction evaluation
- Improve customer service
- Score surveys
- Reach at least the 40% of positive score
- Increase the number of customers in 50%
- Increase the loyality in customers
- Increase our customer survey in 10%
- Ofer discounts on a service of grooming to the 60% of our constant client
- Ofer discounts in special festivities
- Enhace communication with customers and consider their suggestions
Internal Business
Process
OBJECTIVE
MEASURE
TARGET
INITIATIVE
1.Acquire and retain new customers
2. Reduce processes time
3.Improve service quality
1.Average products sold daily
2.Average time delivering and preparing the products (juices) to customers
3.standardization processes, unit cost
1.Increase the number of customers in 50%
2.Optimize time in 30%
3. Reduce waste in 30%
1. Customer loyalties, discounts in special festivities
2.Establishing production goals, having enough time to provide the right service
3. Avoid waste when preparing the products
The Balanced Scorecard
Mission
Vision
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