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CONSUMPTION PATTERNS
The consumption patterns refer to the way in which individuals or families acquire various products whether due to the influence of the market, technology, prices, income, preferences and tastes.
In the graph we can appreciate that the consumption has been growing over the years, Colombian people expend the most of their money on food, then in home spends and then in transport and communications.
Our company will benefit because consumers expend the most their money in food and beverages, so our product has an important to grow and has the biggest preference in the budget of Colombians.
Bibliography
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